01What gets checked
Six things decide whether traffic becomes revenue.
Conversion readiness
Headline, primary call to action, pricing clarity, mobile viewport, share preview.
Measurement & tracking
GA4, Tag Manager, ad pixels, behaviour tools, consent. We report detected or not detected - never "correctly configured", because no scanner can see that.
Search & AI visibility
Title, description, canonical, sitemap, schema.org - plus whether AI answer engines actually name you when a buyer asks.
Performance
Real Core Web Vitals from Google PageSpeed Insights on mobile, where most Indian traffic lives.
Trust & credibility
Social proof, contact details, privacy policy, team information, HTTPS.
Lead capture
Forms, WhatsApp, booking links, and whether you ask for data without a privacy link.
Every finding carries the snippet we actually saw and the page it came from. If you cannot verify a finding, do not trust it - that applies to us too.
02After the audit
Most audits end with a bill. This one ends with a channel.
Nearly every audit we run finds the same thing: the site is fine, and nobody is arriving. You cannot fix a distribution problem with a faster hero image.
So the first fix is free. List your product on TechProductIndia and you get an SEO-optimised page that ranks for your category, a spot in the directory Indian buyers browse, and a place in our newsletter. Every visitor we send you is counted, UTM-tagged and shown on your dashboard - so unlike most directories, you can prove what it was worth.
Free forever. Reviewed within 24 hours. No card.
03Questions
Before you paste your URL.
Is the SaaS website audit really free?
Yes. Enter your URL and you get your score, all six category scores and your top three issues with no signup at all. The full issue list is unlocked with a work email on the domain you scanned - that is how we confirm the site is yours.
How long does the audit take?
Usually 30 to 60 seconds. We fetch your home page and up to three more pages, run the checks, pull real mobile performance data from Google PageSpeed Insights, and test whether AI search engines mention your brand.
Can I audit a website I do not own?
You can run a scan on any public site and see the score and top issues. The full report only opens for someone with an email address on that domain, so you cannot pull a complete report on a competitor.
Does the audit change anything on my website?
No. We only read publicly available pages, exactly as a search engine would. We identify our crawler honestly and we respect robots.txt - if your site asks automated tools to stay out, we stop.
What is AI search or AEO visibility?
Buyers increasingly shortlist products by asking an AI assistant instead of searching. We ask a real AI answer engine the questions your buyers would ask - "best tools in India for X" - and record whether your brand is named and whether your site is cited as a source. Answers vary between runs, so we report it as visibility, never as a ranking.
How is the score calculated?
Six categories, weighted: conversion 25%, measurement 20%, search and AI visibility 15%, performance 15%, trust 15%, lead capture 10%. Each category starts at 100 and loses points per issue by severity. Every issue shows the evidence we found, so you can check our working.
What do I do after the audit?
Fix the critical issues first - they are ordered for you. If the audit shows nobody is finding you, list your product free on TechProductIndia: you get an SEO-optimised page, a place in our directory and newsletter, and every click we send you is counted and shown on your dashboard.